Privacy policy
Last updated: 14 November 2026.
This policy explains what personal data The Better After Studio collects through this website, why, and the choices you have. It is written to reflect Nigeria's Data Protection Act 2023 (NDPA) and, for visitors in the UK and EU, the UK GDPR and EU GDPR.
We know that what you buy from us can be personal. We ask for as little as we can: an email address to send your download to, and a name only if you want to give one. We never ask about your health, your relationships or how you are feeling, and we never tell anyone what you bought.
Who we are
The Better After Studio is responsible for your personal data. For anything about this policy, email hello@thebetterafterstudio.com.
Buying from us
When you order, we collect your email address, the name you choose to give us (if any), and, from our payment provider, the amount, how you paid and when. We use these to take your payment, email you your download link, help you if something goes wrong, and keep a record of the sale. We rely on the contract between us, and on the law where we must keep business records.
Our payment provider handles the payment itself, and its own privacy policy applies: we never see your card or bank details. We only tell it your email address, the amount and which product it is for. The email with your download link has a plain subject line that doesn't name the product.
How you found us
If you arrive from one of our adverts or a link we have shared, the web address can carry labels that say which advert or link it was (known as UTM tags), and a click ID added by Facebook or Instagram. We note those labels, and whether a click ID was there (never the ID itself), for the rest of your visit, and save them with your order if you buy. This tells us which adverts are working. It does not identify you, and we rely on our legitimate interest in understanding our advertising.
The contact form
When you send the form we collect your email address, your name if you give it, your message, and the page of this site you came from. We use these details to reply. We rely on our legitimate interest in answering messages, and on the steps you ask us to take, such as resending a download. Your message is stored in this site's database and emailed to us through our email delivery service, and we reply from our own email.
Analytics and the Meta Pixel
With your consent, we use Google Analytics to understand how this site is used, and the Meta Pixel to measure our Facebook and Instagram advertising and to show relevant adverts. These record the pages you visit, when you start or complete an order, and technical details such as your IP address and browser. Neither loads unless you accept it, and your consent is our legal basis.
Keeping forms free of spam
When it is switched on, Google reCAPTCHA checks our forms for automated use, and it receives technical details about your device and how you use the page. Google's privacy policy applies. We rely on our legitimate interest in protecting the forms. We also keep a scrambled copy of your IP address for up to a day to limit repeated sends.
Cookies
| Cookie | Purpose | Kept for |
|---|---|---|
| tbas_site | Protects the contact and order forms, lets you download something you have just bought, and holds the advert labels described above. Needed for these to work. | Until you close your browser |
| tbas_consent | Remembers your cookie choice. | 6 months |
| _ga, _ga_* | Google Analytics, only if you accept. | Up to 2 years |
| _fbp, _fbc | Meta Pixel, only if you accept. | Up to 3 months |
You can change your mind at any time with the Cookie settings link in the footer, when analytics or the Pixel are in use.
Who we share data with
We use service providers to run this site: our hosting company, an email delivery service to send our emails, a payment provider to take payments, and Google and Meta as described above. They only use your data to provide their service to us. We do not sell your personal data. We may share it where the law requires us to.
Transfers outside your country
These providers may process data outside Nigeria, the UK or the EU. Where that happens, we rely on the safeguards the law requires.
How long we keep it
We keep records of sales for six years, as business and tax records. If you start an order but do not pay, we delete it after 30 days. Download links stop working after 30 days.
We keep messages from the contact form for 2 years after we last dealt with them, then delete them, including the copies in our email. Once a message is deleted, we can no longer give you a copy of it.
Your rights
Subject to the law that applies to you, you can ask for a copy of your personal data, ask us to correct or delete it, object to or restrict how we use it, ask to move it to another provider, and withdraw consent at any time. Email hello@thebetterafterstudio.com to do any of these.
If something has gone wrong, email us first at the same address and we will work to put it right. You can also complain to the Nigeria Data Protection Commission, the UK Information Commissioner's Office, or your EU data protection authority.
Changes to this policy
We will post any changes on this page and update the date at the top.